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Title: The effect of football sponsorship in fans purchase intention: an application to beer productsLanguage: InglésRepository: 73Subject: Football / Sponsorship / Portuguese clubs / Portuguese beer brands / Consumer behavior / Purchase intention / Futebol / Patrocínio / Clubes portugueses de futebol / Marcas portuguesas de cerveja / Intenção de compra / Marketing / Estratégias de marketing / Marca / Comportamento do consumidor / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / M370 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Business plan - SynbusLanguage: PortuguésRepository: 73Subject: Marketing digital / Publicidade electrónica / Transporte rodoviário / Inovação tecnológica / Modelos de negócio / Trabalho de projeto / Lisboa Portugal / Canvas business model / Outdoor advertising / Digital advertising / Transports advertising / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M130 / M370 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: How does service quality affects casino players’ satisfactionAuthor: Prata, Tiago MarquesLanguage: InglésRepository: 73Subject: Motivations / Determinants of service quality / Types of casino players / Customers’ satisfaction / Motivação / Qualidade do serviço / Tipos de jogadores de casino / Satisfação dos consumidores / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / M370 / M100 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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