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Gomes, Gonçalo Silva
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Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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Electronic word-of-mouth
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M37
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2019
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2022
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Title:
A influência do word-of-mouth eletrónico na intenção de compra de smartphones: amigos ou influenciadores digitais?
Author:
Gomes, Gonçalo Silva
Language:
Portugués
Repository:
73
Subject:
Rede social
/
Marketing estratégico
/
Electronic word-of-mouth
/
Digital influencers
/
IACM
/
Social networks
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
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