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Repository
73
(13)
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Author
Andrade, Serenela Alves de
(1)
Cipriano, Cláudia Sofia Outeiro
(1)
Faria, Rita Meireles Alves Tamagnini
(1)
Figueira, Lisandra Josefa Abreu
(1)
Magalhães, João Pedro Henriques
(1)
Martins, Miguel Ângelo
(1)
Mendes, Gonçalo Ramos Braz Mergulhão
(1)
Menezes, Inês Furtado
(1)
Neves, Hélder António
(1)
Paula, Ana Beatriz Ferreira
(1)
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Subject
M Business administration and business economics - Marketing - Accounting - Personnel economics
(13)
M37
(13)
M31
(12)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(10)
Marketing
(8)
Comportamento do consumidor
(6)
M30
(3)
Rede social
(3)
Comunicação
(2)
Consumidor
(2)
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Year
2018
(13)
2019
(13)
2020
(3)
2021
(3)
2017
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Tesis
(13)
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Inglés
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Your search
Subject:
M37
Year:
2019
Year:
2018
Language:
Inglés
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Title:
The role of naming sponsors in summer music festivals
Author:
Andrade, Serenela Alves de
Language:
Inglés
Repository:
73
Subject:
Branding
/
Markerting communications
/
Consumer behaviour
/
Summer music festivals
/
Comunicação
/
Marketing
/
Comportamento do consumidor
/
Festivais
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Marketing plan for Redken Brews launch
Author:
Santos, Daniel Loivos dos
Language:
Inglés
Repository:
73
Subject:
Marketing plan
/
Professional hair market
/
Marketing-mix
/
Men's grooming
/
Plano de marketing
/
Estratégias de marketing
/
Marketing mix
/
Análise de mercado
/
Marca comercial
/
Trabalho de projeto
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
The impact of facial expressions in consumer purchase decision
Author:
Mendes, Gonçalo Ramos Braz Mergulhão
Language:
Inglés
Repository:
73
Subject:
Facial expressions
/
Emotions
/
Incongruency
/
Consumer neuroscience
/
Purchase intention
/
Eye-tracking
/
Consumer decisions
/
PLS-SEM
/
Expressão facial
/
Emoção
/
Comportamento do consumidor
/
Tomada de decisão
/
Marketing
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M30
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Marketing budget optimisation: key metrics and trends, according to specialists
Author:
Magalhães, João Pedro Henriques
Language:
Inglés
Repository:
73
Subject:
Marketing budget optimisation
/
Real-time delphi
/
Marketing metrics
/
Marketing trends
/
Marketing
/
Gestão de marketing
/
Gestão orçamental
/
DELPHI
/
Modelos de marketing
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
How rebranding affects the brand equity of a private label brand
Author:
Faria, Rita Meireles Alves Tamagnini
Language:
Inglés
Repository:
73
Subject:
Private label brand
/
Rebranding
/
Brand equity
/
Identidade de marca
/
Valor da marca
/
Marketing
/
Comportamento do consumidor
/
Estudo de casos
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Cruise tourism: factors influencing the intention to return to Lisbon destination
Author:
Figueira, Lisandra Josefa Abreu
Language:
Inglés
Repository:
73
Subject:
Cruise tourism
/
Image formation process
/
Destination Image
/
Pride
/
Prestige of the destination
/
Prestige of the cruise
/
Intention to return
/
Turismo
/
Comportamento do consumidor
/
Marketing turístico
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
The role of attention and emotional responses on online retargeting campaigns
Author:
Rodrigues, Tomás Marques da Costa Góis
Language:
Inglés
Repository:
73
Subject:
Attention
/
Emotions
/
Retargeting
/
Intention to Purchase
/
Intention to Revisit
/
Intention to Recommend
/
PLS-SEM
/
Gestão de marketing
/
Comunicação
/
Página web
/
Atenção
/
Emoção
/
Preferência do consumidor
/
Hábito de compra
/
M30
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Are digital influencers ruining your business?: the effects of negative word-of-mouth endorsed by digital influencers on purchase intention
Author:
Paula, Ana Beatriz Ferreira
Language:
Inglés
Repository:
73
Subject:
Word-of-mouth
/
Digital influencer
/
Purchase intention
/
Consumer marketing
/
Marketing digital
/
Rede social
/
Blogue
/
Lideres de opinião
/
M30
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Exploring the impact of "massclusivity" campaigns on brand love through online brand communities
Author:
Santos, Joana Fonseca dos
Language:
Inglés
Repository:
73
Subject:
Massclusivity
/
Brand love
/
Online brand communities
/
Relationship marketing
/
Fashion
/
Marketing
/
Marca
/
Consumidor
/
Comunidade virtual
/
Marketing relacional
/
Moda
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Can native advertising and branded content on Instagram affect brand equity levels?
Author:
Cipriano, Cláudia Sofia Outeiro
Language:
Inglés
Repository:
73
Subject:
Social media
/
Digital content marketing
/
Consumer-based brand equity
/
Marketing
/
Rede social
/
Marketing digital
/
Valor da marca
/
Consumidor
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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