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Repository
73
(7)
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Author
Leal, Patrícia Alexandra Leal de Oliveira
(1)
Martins, Miguel Ângelo
(1)
Oliveira, Fabiana Raquel Fontes
(1)
Pinote, Ana de Noronha
(1)
Pinto, Inês Ferreira Lourenço
(1)
Santos, Daniel Loivos dos
(1)
Simões, Mafalda dos Santos
(1)
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Subject
M Business administration and business economics - Marketing - Accounting - Personnel economics
(7)
M31
(7)
M37
(7)
Portugal
(7)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(3)
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
(3)
Marca comercial
(3)
Marketing
(3)
Comportamento do consumidor
(2)
Estratégias de marketing
(2)
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Year
2018
(5)
2019
(5)
2017
(3)
2020
(3)
2021
(2)
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Tesis
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Inglés
(5)
Portugués
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Subject:
M37
Subject:
Portugal
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Title:
Marketing plan for Redken Brews launch
Author:
Santos, Daniel Loivos dos
Language:
Inglés
Repository:
73
Subject:
Marketing plan
/
Professional hair market
/
Marketing-mix
/
Men's grooming
/
Plano de marketing
/
Estratégias de marketing
/
Marketing mix
/
Análise de mercado
/
Marca comercial
/
Trabalho de projeto
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Criação de um plano de marketing para empresas empreendedoras de crescimento rápido: caso Science4you
Author:
Leal, Patrícia Alexandra Leal de Oliveira
Language:
Portugués
Repository:
73
Subject:
Marketing
/
Startup
/
Gestão da marca
/
Brand equity
/
Brand management
/
Plano de marketing
/
Planeamento estratégico
/
Caso pedagógico
/
Trabalho de projeto
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
New trends in store atmosphere: an application to the banking sector
Author:
Simões, Mafalda dos Santos
Language:
Inglés
Repository:
73
Subject:
Store atmosphere
/
Future trends
/
Banking
/
Customer experience
/
Marketing de serviços
/
Sector bancário
/
Ambiente
/
Inovação tecnológica
/
Satisfação do cliente
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M31
/
M37
/
O3
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
/
O Economic development, innovation, technological change, and growth
Acceder
Title:
Criação de plano de comunicação digital para ONGD: o caso da Rosto Solidário
Author:
Oliveira, Fabiana Raquel Fontes
Language:
Portugués
Repository:
73
Subject:
Gestão de marketing
/
ONG Organização não-governamental
/
Comunicação
/
Tecnologia digital
/
Marketing social
/
Portugal
/
Digital communication
/
Non-profit sector
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Does ethics in advertisement affect consumption and brand loyalty in the portuguese beer market?: Millennials vs Generation X perception
Author:
Martins, Miguel Ângelo
Language:
Inglés
Repository:
73
Subject:
Ethics
/
Purchase Intention
/
Brand loyalty
/
Millennials
/
Generation X
/
Ética
/
Publicidade
/
Marca comercial
/
Comportamento do consumidor
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
The influencing factors of past memories, age, gender, nostalgia proneness and consumer’s affective state on nostalgic-themed ads effectiveness
Author:
Pinote, Ana de Noronha
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Consumer behaviour
/
Advertising
/
Nostalgia in advertisements
/
Comportamento do consumidor
/
Publicidade
/
Nostalgia em anúncios
/
Estratégias de marca
/
Memória
/
Saudade
/
Portugal
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
How can store atmosphere be applied in Sonasol brand?
Author:
Pinto, Inês Ferreira Lourenço
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Store atmosphere
/
Fast moving consumer goods
/
Detergents
/
Estratégias de marketing
/
Marca comercial
/
Consumo
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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