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73 (1)

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Gomes, Gonçalo Silva (1)

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Digital influencers (1)
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Electronic word-of-mouth (1)
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M Business administration and business economics - Marketing - Accounting - Personnel economics (1)
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Subject: M37 Subject: M31 Year: 2022 Year: 2018 Year: 2019 Language: Portugués

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Title: A influência do word-of-mouth eletrónico na intenção de compra de smartphones: amigos ou influenciadores digitais?
Author: Gomes, Gonçalo Silva
Language: Portugués
Repository: 73
Subject: Rede social / Marketing estratégico / Electronic word-of-mouth / Digital influencers / IACM / Social networks / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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