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Repository
73
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Author
Mendes, Gonçalo Ramos Braz Mergulhão
(1)
Rodrigues, Tomás Marques da Costa Góis
(1)
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Subject
Emotions
(2)
Emoção
(2)
M Business administration and business economics - Marketing - Accounting - Personnel economics
(2)
M30
(2)
M31
(2)
M37
(2)
PLS-SEM
(2)
Atenção
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Attention
(1)
Comportamento do consumidor
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2018
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Subject:
M37
Subject:
Emotions
Subject:
M30
Subject:
Emoção
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Inglés
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Title:
The impact of facial expressions in consumer purchase decision
Author:
Mendes, Gonçalo Ramos Braz Mergulhão
Language:
Inglés
Repository:
73
Subject:
Facial expressions
/
Emotions
/
Incongruency
/
Consumer neuroscience
/
Purchase intention
/
Eye-tracking
/
Consumer decisions
/
PLS-SEM
/
Expressão facial
/
Emoção
/
Comportamento do consumidor
/
Tomada de decisão
/
Marketing
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M30
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
The role of attention and emotional responses on online retargeting campaigns
Author:
Rodrigues, Tomás Marques da Costa Góis
Language:
Inglés
Repository:
73
Subject:
Attention
/
Emotions
/
Retargeting
/
Intention to Purchase
/
Intention to Revisit
/
Intention to Recommend
/
PLS-SEM
/
Gestão de marketing
/
Comunicação
/
Página web
/
Atenção
/
Emoção
/
Preferência do consumidor
/
Hábito de compra
/
M30
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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