Refine your Search
Author
- Andrade, Serenela Alves de (1)
- Barata, Filipa Rodrigues Soares (1)
- Boda, Harmony Marie Paulette (1)
- Brito, David Coelho (1)
- Cipriano, Cláudia Sofia Outeiro (1)
- Costa, Inês Oliveira Milheiro da (1)
- Drumond, Daniel Sousa (1)
- Faria, Rita Meireles Alves Tamagnini (1)
- Figueira, Lisandra Josefa Abreu (1)
- Gonçalinho, David José do Carmo Chalbert Cardeira (1)
Subject
- M Business administration and business economics - Marketing - Accounting - Personnel economics (34)
- M37 (34)
- M31 (31)
- Domínio/Área Científica::Ciências Sociais::Economia e Gestão (23)
- Marketing (15)
- Comportamento do consumidor (8)
- Consumidor (6)
- Comunicação (5)
- Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais (5)
- Estratégias de marketing (5)
Document Type
Your search
1-10 from 34 results
(0.014 seconds)
-
Title: The role of naming sponsors in summer music festivalsAuthor: Andrade, Serenela Alves deLanguage: InglésRepository: 73Subject: Branding / Markerting communications / Consumer behaviour / Summer music festivals / Comunicação / Marketing / Comportamento do consumidor / Festivais / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
-
Title: Marketing plan for Redken Brews launchAuthor: Santos, Daniel Loivos dosLanguage: InglésRepository: 73Subject: Marketing plan / Professional hair market / Marketing-mix / Men's grooming / Plano de marketing / Estratégias de marketing / Marketing mix / Análise de mercado / Marca comercial / Trabalho de projeto / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
-
Title: The impact of facial expressions in consumer purchase decisionLanguage: InglésRepository: 73Subject: Facial expressions / Emotions / Incongruency / Consumer neuroscience / Purchase intention / Eye-tracking / Consumer decisions / PLS-SEM / Expressão facial / Emoção / Comportamento do consumidor / Tomada de decisão / Marketing / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M30 / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
-
Title: Marketing budget optimisation: key metrics and trends, according to specialistsAuthor: Magalhães, João Pedro HenriquesLanguage: InglésRepository: 73Subject: Marketing budget optimisation / Real-time delphi / Marketing metrics / Marketing trends / Marketing / Gestão de marketing / Gestão orçamental / DELPHI / Modelos de marketing / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
-
Title: How rebranding affects the brand equity of a private label brandLanguage: InglésRepository: 73Subject: Private label brand / Rebranding / Brand equity / Identidade de marca / Valor da marca / Marketing / Comportamento do consumidor / Estudo de casos / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
-
Title: New insights on the importance of real-time marketing on building brand engagement and brand equityAuthor: Pereira, Teresa VianaLanguage: InglésRepository: 73Subject: Real-time marketing / User-generated content / Brand engagement / Brand equity / Conteúdo gerado pelo usuário / Envolvimento com a marca / Equidade da marca / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
-
Title: The impact of celebrities vs youtubers on brand trust, brand love and brand loyaltyAuthor: Gonçalves, Sara MartinsLanguage: InglésRepository: 73
-
Title: Sports sponsorship and the impact on a brand's purchasing intention and recommendation: Red Bull, more than wingsAuthor: Brito, David CoelhoLanguage: InglésRepository: 73Subject: Sports sponsorship / Brand equity / Brand purchasing intention / Brand recommendation / Patrocínio no desporto / Valor da marca / Intenção de compra da marca / Recomendação da marca / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M16 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
-
Title: Cruise tourism: factors influencing the intention to return to Lisbon destinationAuthor: Figueira, Lisandra Josefa AbreuLanguage: InglésRepository: 73Subject: Cruise tourism / Image formation process / Destination Image / Pride / Prestige of the destination / Prestige of the cruise / Intention to return / Turismo / Comportamento do consumidor / Marketing turístico / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
SeDiCI Serivicio de Difusión de la Creación Intelectual
PrEBi Proyecto de Enlace de Bibliotecas
UNLP Universidad Nacional de La Plata
2003-2024 ©. Todos los derechos reservados conforme a la ley 11.723