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Title: Enhancing recommendations and revisit intentions to museums through experiences: the mediated role of visitors’ perception of coolness and feeling of authentic prideLanguage: InglésRepository: 73Subject: Museum experiences / Atmospheric cues / Museum brand coolness / Authentic pride / Revisit / Recommend / Experiência no museu / Pistas atmosféricas / Coolness do museu (Marca) / Orgulho autêntico / Revisitar / Recomendar / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / Z310 / M Business administration and business economics - Marketing - Accounting - Personnel economics / Z Other special topics
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Title: «Cool is the new Black»: an investigation of some drivers and outcomes of brand coolness in luxury fashion realm and analysis of the influence of power distance on the perception of coolness across three cultural identities: anglo-saxon, lusophone and post-soviet / «Cool is the new Black»: investigação de fatores determinantes e implicações de "coolness" de marcas de moda de luxo e análise da influência de "power distance" na percepção de "coolness" em três identidades culturais: anglo-saxônica, lusófona e pós-soviéticaAuthor: Maximova, AlinaLanguage: InglésRepository: 73
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