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Title: Enhancing recommendations and revisit intentions to museums through experiences: the mediated role of visitors’ perception of coolness and feeling of authentic prideLanguage: InglésRepository: 73Subject: Museum experiences / Atmospheric cues / Museum brand coolness / Authentic pride / Revisit / Recommend / Experiência no museu / Pistas atmosféricas / Coolness do museu (Marca) / Orgulho autêntico / Revisitar / Recomendar / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / Z310 / M Business administration and business economics - Marketing - Accounting - Personnel economics / Z Other special topics
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Title: The effect of football sponsorship in fans purchase intention: an application to beer productsLanguage: InglésRepository: 73Subject: Football / Sponsorship / Portuguese clubs / Portuguese beer brands / Consumer behavior / Purchase intention / Futebol / Patrocínio / Clubes portugueses de futebol / Marcas portuguesas de cerveja / Intenção de compra / Marketing / Estratégias de marketing / Marca / Comportamento do consumidor / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / M370 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Driving consumer co-creation of value through consumer engagement: an investigation on antecedents and consequences of consumer engagement in the airline industryAuthor: Moura, Inês Filipa de SousaLanguage: InglésRepository: 73Subject: Gestão de marketing / Companhia aérea / Condições atmosféricas / Valor da marca / Criação de valor / Trabalho de projeto / Consumer engagement / Airlines / Atmospherics in-flight characteristics / Customer-to-customer interaction / Brand experience / Brand love / Co-creation / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / M390 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: How does service quality affects casino players’ satisfactionAuthor: Prata, Tiago MarquesLanguage: InglésRepository: 73Subject: Motivations / Determinants of service quality / Types of casino players / Customers’ satisfaction / Motivação / Qualidade do serviço / Tipos de jogadores de casino / Satisfação dos consumidores / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / M370 / M100 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: How can private label brand investment affect consumers?: the case study of Leroy MerlinLanguage: InglésRepository: 73Subject: Retail / Private label brands / Brand management / Consumer behaviour / Marketing / Gestão da marca / Venda a retalho / Comportamento do consumidor / Estudo de casos / Trabalho de projeto / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / L68 / M Business administration and business economics - Marketing - Accounting - Personnel economics / L Industrial organization
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Title: A comparison on the perception of brand love: developed economies vs emerging economiesLanguage: InglésRepository: 73Subject: Brand love / Emerging economies / Developed economies / Corporate social responsability / Economia emergente / Economias desenvolvidas / Responsabilidade social das empresas / Marketing / Marca / Estratégias de marca / Adaptação / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / F6 / M140 / M160 / M Business administration and business economics - Marketing - Accounting - Personnel economics / F International economics
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Title: Caffeine: mobile kiosk for coffee and coffee derivativesLanguage: InglésRepository: 73Subject: Business plan / Restaurant / Coffee / Retail / Plano de negócio / Indústria da restauração / Café / Venda a retalho / Marketing / Trabalho de projeto / Lisboa Portugal / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / L26 / M310 / M13 / L Industrial organization / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Analysing consumers relationship with banking on social media: the influence of consumer-brand engagement and brand loveAuthor: Silva, Mariana Pereira daLanguage: InglésRepository: 73Subject: Social media / Banking sector / Consumer-engagement / Online communities / Electronic word-of-mouth. / Marketing / Rede social / Setor bancário / Motivação do consumidor / Engagement / Comunidade virtual / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / G210 / M310 / G Financial economics / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: On the road to the world’s most powerful eSports brand: a case study of ESL gamingAuthor: Kirchfeld, Carolin KatharinaLanguage: InglésRepository: 73Subject: eSports / Relationship marketing / Customer engagement / Customer retention / Marketing relacional / Compromisso com o cliente / Retenção do cliente / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / M21 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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