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Title: Understanding the receptivity of users towards a marketing campaign on TinderAuthor: Mealha, Marta CasacaLanguage: InglésRepository: 73Subject: Social media marketing / User feedback / Tinder / Marketing digital / Rede social / Publicidade / Estratégias de marketing / Text mining / Satisfação do consumidor / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M300 / M310 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: How cool is advertising-evoked nostalgia in the eyes of the millennials?Language: InglésRepository: 73Subject: Advertising-evoked nostalgia / Millennials / Cool / Nostalgia / Brand loyalty / Perceived authenticity / Nostalgic proneness / Brand advocacy / Brand attachment / Marketing / Estratégias de marketing / Publicidade / Emoção / Identidade de marca / Fidelidade à marca / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / M390 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Social media marketing across cultures: how does consumer behavior on Facebook brand pages differ between culturesAuthor: Guftométros, MyronLanguage: InglésRepository: 73Subject: Cross-cultural / Hofstede / Social media marketing / Consumer behavior / Engagement / Marketing / Meios de comunicação de massas / Rede social / Diferença cultural / Comportamento do consumidor / Fidelidade à Marca / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / M370 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Driving consumer co-creation of value through consumer engagement: an investigation on antecedents and consequences of consumer engagement in the airline industryAuthor: Moura, Inês Filipa de SousaLanguage: InglésRepository: 73Subject: Gestão de marketing / Companhia aérea / Condições atmosféricas / Valor da marca / Criação de valor / Trabalho de projeto / Consumer engagement / Airlines / Atmospherics in-flight characteristics / Customer-to-customer interaction / Brand experience / Brand love / Co-creation / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / M390 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: The trend of (no)wnership: non-millennials vs. millennialsLanguage: InglésRepository: 73Subject: NOwnership / Millennials / Cluster analysis / Renting / Empreendedorismo / Inovação / Serviços comerciais / Geração / Motivação do consumidor / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M200 / M310 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Le Cocoon-coworking: innovative business planAuthor: Monin, Caroline Claire MarieLanguage: InglésRepository: 73Subject: Business plan / Coworking / Community / Values / Marketing / Plano de negócio / Start-up / Trabalho / Relação trabalho-família / Trabalho de projeto / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M130 / M310 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Exploring antecedents and outcomes of perceived authenticity by tourists at lisbon museumsAuthor: Macau, Diana LourençoLanguage: InglésRepository: 73Subject: Atmospheric cues / Authenticity / Pride / Behavioral intentions / Museum / Marketing turístico / Oferta turística / Procura turística / Produto turístico / Museu / Satisfação do consumidor / Lisboa - Portugal / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M310 / M390 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Digital strategy in master programs in management in PortugalAuthor: Silva, Teresa Baeta daLanguage: InglésRepository: 73Subject: Management / Higher education marketing / Masters in management in Portugal / Master programs in management / Marketing strategy in higher education in Portugal / Digitalization in universities and institutions / Social Media / Digital / Globalization / Internet / Quality evaluation and mobile business / ICT Management / Gestão / Marketing / Ensino superior / Digitalização / Rede social / Avaliação da qualidade / Globalização / Portugal / Domínio/Área Científica::Ciências Sociais / M100 / M150 / M160 / M310 / M390 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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