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Title: How cool is advertising-evoked nostalgia in the eyes of the millennials?Language: InglésRepository: 73Subject: Advertising-evoked nostalgia / Millennials / Cool / Nostalgia / Brand loyalty / Perceived authenticity / Nostalgic proneness / Brand advocacy / Brand attachment / Marketing / Estratégias de marketing / Publicidade / Emoção / Identidade de marca / Fidelidade à marca / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / M390 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: How college students in China view brand experience, brand personality and brand love: moderate effect of product involvementAuthor: Yuan JingLanguage: InglésRepository: 73Subject: Brand personality / Brand experience / Brand love / Product involvement / Marketing / Marca / Comportamento do consumidor / Satisfação do consumidor / Tomada de decisão / China / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / M390 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Digital strategy in master programs in management in PortugalAuthor: Silva, Teresa Baeta daLanguage: InglésRepository: 73Subject: Management / Higher education marketing / Masters in management in Portugal / Master programs in management / Marketing strategy in higher education in Portugal / Digitalization in universities and institutions / Social Media / Digital / Globalization / Internet / Quality evaluation and mobile business / ICT Management / Gestão / Marketing / Ensino superior / Digitalização / Rede social / Avaliação da qualidade / Globalização / Portugal / Domínio/Área Científica::Ciências Sociais / M100 / M150 / M160 / M310 / M390 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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