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73 (2)

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Author

Coelho, Ana Margarida Narquel (1)
Pinto, Luísa Maria dos Santos Jorge Teixeira (1)

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M Business administration and business economics - Marketing - Accounting - Personnel economics (2)
M310 (2)
Marca (2)
Brand (1)
Brand fan pages (1)
Comportamento do consumidor (1)
Consumer engagement (1)
Devotion (1)
Devoção (1)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão (1)

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2020 (2)
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Tesis (2)

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Portugués (2)

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Subject: M310 Subject: Fidelidade à Marca Language: Portugués Year: 2020 Document Type: Tesis

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Title: Exploring the role of Portuguese brands' actions on social media on consumer engagement
Author: Pinto, Luísa Maria dos Santos Jorge Teixeira
Language: Portugués
Repository: 73
Subject: Firm-generated content / Consumer engagement / Social media / Brand fan pages / Estratégias de marketing / Comportamento do consumidor / Marketing eletrónico / Rede social / Marca / Portugal / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M300 / M310 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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Title: A devoção do consumidor português da Geração Y pelas marcas de fast fashion
Author: Coelho, Ana Margarida Narquel
Language: Portugués
Repository: 73
Subject: Fast fashion / Devoção / Marca / Geração Y / Devotion / Brand / Y generation / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / M390 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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