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Moura, Inês Filipa de Sousa
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Airlines
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Atmospherics in-flight characteristics
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Subject:
M310
Language:
Inglés
Year:
2018
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2020
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Tesis
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Title:
Driving consumer co-creation of value through consumer engagement: an investigation on antecedents and consequences of consumer engagement in the airline industry
Author:
Moura, Inês Filipa de Sousa
Language:
Inglés
Repository:
73
Subject:
Gestão de marketing
/
Companhia aérea
/
Condições atmosféricas
/
Valor da marca
/
Criação de valor
/
Trabalho de projeto
/
Consumer engagement
/
Airlines
/
Atmospherics in-flight characteristics
/
Customer-to-customer interaction
/
Brand experience
/
Brand love
/
Co-creation
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M310
/
M390
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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