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Title: Digital strategy in master programs in management in PortugalAuthor: Silva, Teresa Baeta daLanguage: InglésRepository: 73Subject: Management / Higher education marketing / Masters in management in Portugal / Master programs in management / Marketing strategy in higher education in Portugal / Digitalization in universities and institutions / Social Media / Digital / Globalization / Internet / Quality evaluation and mobile business / ICT Management / Gestão / Marketing / Ensino superior / Digitalização / Rede social / Avaliação da qualidade / Globalização / Portugal / Domínio/Área Científica::Ciências Sociais / M100 / M150 / M160 / M310 / M390 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Understanding the receptivity of users towards a marketing campaign on TinderAuthor: Mealha, Marta CasacaLanguage: InglésRepository: 73Subject: Social media marketing / User feedback / Tinder / Marketing digital / Rede social / Publicidade / Estratégias de marketing / Text mining / Satisfação do consumidor / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M300 / M310 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: How cool is advertising-evoked nostalgia in the eyes of the millennials?Language: InglésRepository: 73Subject: Advertising-evoked nostalgia / Millennials / Cool / Nostalgia / Brand loyalty / Perceived authenticity / Nostalgic proneness / Brand advocacy / Brand attachment / Marketing / Estratégias de marketing / Publicidade / Emoção / Identidade de marca / Fidelidade à marca / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / M390 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Enhancing recommendations and revisit intentions to museums through experiences: the mediated role of visitors’ perception of coolness and feeling of authentic prideLanguage: InglésRepository: 73Subject: Museum experiences / Atmospheric cues / Museum brand coolness / Authentic pride / Revisit / Recommend / Experiência no museu / Pistas atmosféricas / Coolness do museu (Marca) / Orgulho autêntico / Revisitar / Recomendar / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / Z310 / M Business administration and business economics - Marketing - Accounting - Personnel economics / Z Other special topics
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Title: Social media marketing across cultures: how does consumer behavior on Facebook brand pages differ between culturesAuthor: Guftométros, MyronLanguage: InglésRepository: 73Subject: Cross-cultural / Hofstede / Social media marketing / Consumer behavior / Engagement / Marketing / Meios de comunicação de massas / Rede social / Diferença cultural / Comportamento do consumidor / Fidelidade à Marca / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / M370 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Product development in app business: a corporate project of the moovel Group GmbH (Ltd)Author: Gruber, Thomas ChristianLanguage: InglésRepository: 73Subject: Product development / App business / Mobility-as-a-service / Design thinking / Desenvolvimento de produtos / Negócios de aplicativos / Gestão da inovação / Gestão do produto / Aplicação informática / Mobilidade sustentável / Design / Trabalho de projeto / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / M110 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: How college students in China view brand experience, brand personality and brand love: moderate effect of product involvementAuthor: Yuan JingLanguage: InglésRepository: 73Subject: Brand personality / Brand experience / Brand love / Product involvement / Marketing / Marca / Comportamento do consumidor / Satisfação do consumidor / Tomada de decisão / China / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / M390 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Social media influencers and their marketing effects on followers?: an exploratory study in restaurant review microblogsAuthor: Ying ZhouLanguage: InglésRepository: 73Subject: Influencer marketing / EWOM / Weibo / Online restaurant review / Marketing de influenciadores / Revisão online de restaurantes / Marketing / Rede social / Influência social / Comportamento do consumidor / Visualização da informação / Cognição / Restaurante / China / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / M370 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: The effect of football sponsorship in fans purchase intention: an application to beer productsLanguage: InglésRepository: 73Subject: Football / Sponsorship / Portuguese clubs / Portuguese beer brands / Consumer behavior / Purchase intention / Futebol / Patrocínio / Clubes portugueses de futebol / Marcas portuguesas de cerveja / Intenção de compra / Marketing / Estratégias de marketing / Marca / Comportamento do consumidor / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / M370 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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