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Correia, Liliane Patrícia Lopes
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M Business administration and business economics - Marketing - Accounting - Personnel economics
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Subject:
M31
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Online
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Inglés
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2020
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Title:
The effect of company responses to social media negative word of mouth: a text mining approach
Author:
Correia, Liliane Patrícia Lopes
Language:
Inglés
Repository:
73
Subject:
NWOM
/
Response satisfaction
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Online
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Consumer behaviour
/
Satisfação de resposta
/
Comportamento do consumidor
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Marketing
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Marca
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Satisfação do cliente
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Rede social
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M31
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M38
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M Business administration and business economics - Marketing - Accounting - Personnel economics
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