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73 (1)

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Cabaço, Maria Rita Gonçalves Mendes Nunes (1)

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Consumer behavior (1)
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Subject: M31 Subject: Marca Document Type: Tesis Year: 2019 Language: Portugués

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Title: A importância do hedonismo na relação de compromisso entre o consumidor e as marcas através de comunidades online
Author: Cabaço, Maria Rita Gonçalves Mendes Nunes
Language: Portugués
Repository: 73
Subject: Consumer behavior / Hedonic consumption / Engagement / Digital marketing / Online brand communities / Marketing digital / Comportamento do consumidor / Hedonismo / Marca / Comunidade virtual / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M39

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