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73 (2)

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Author

Hebler, Laura Andreea (1)
Matos, Sara Filipa Lourenço de (1)

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Comportamento do consumidor (2)
M Business administration and business economics - Marketing - Accounting - Personnel economics (2)
M31 (2)
M37 (2)
Publicidade (2)
Advertisement including disability (1)
Advertising campaigns (1)
Atitudes (1)
Attitudes (1)
Celebrities (1)

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2018 (2)
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Portugués (2)

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Subject: M31 Subject: M37 Repository: 73 Language: Portugués Year: 2021

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Title: The influence of typical versus atypical ads on sharing intention
Author: Matos, Sara Filipa Lourenço de
Language: Portugués
Repository: 73
Subject: Consumer Brand Engagement / Advertising campaigns / Typicality / Celebrities / Sharing intention / Consumer neuroscience / Gestão de marketing / Publicidade / Serviços / Comportamento do consumidor / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M30 / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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Title: A análise da influência da publicidade com portadores de deficiência na compra
Author: Hebler, Laura Andreea
Language: Portugués
Repository: 73
Subject: Deficiência / Publicidade / Marketing / Comportamento do consumidor / Publicidade com portadores de deficiência / Compra / Atitudes / Disability / Advertisement including disability / Purchase / Attitudes / Domínio/Área Científica::Ciências Sociais / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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