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Repository
73
(7)
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Author
Andrade, Serenela Alves de
(1)
Hofrichter, Jannick
(1)
Matos, Sara Filipa Lourenço de
(1)
Mendes, Gonçalo Ramos Braz Mergulhão
(1)
Pinote, Ana de Noronha
(1)
Raposo, David André Galrão
(1)
Santos, Daniel Loivos dos
(1)
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Subject
M Business administration and business economics - Marketing - Accounting - Personnel economics
(7)
M31
(7)
M37
(7)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(5)
Comportamento do consumidor
(4)
Marketing
(3)
Publicidade
(3)
Advertising
(2)
Consumer behaviour
(2)
Consumer neuroscience
(2)
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Year
2019
(7)
2021
(7)
2018
(4)
2020
(1)
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Document Type
Tesis
(7)
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Language
Inglés
(6)
Portugués
(1)
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Subject:
M31
Subject:
M37
Document Type:
Tesis
Year:
2019
Year:
2021
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7
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(0.023 seconds)
Title:
The role of naming sponsors in summer music festivals
Author:
Andrade, Serenela Alves de
Language:
Inglés
Repository:
73
Subject:
Branding
/
Markerting communications
/
Consumer behaviour
/
Summer music festivals
/
Comunicação
/
Marketing
/
Comportamento do consumidor
/
Festivais
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Marketing plan for Redken Brews launch
Author:
Santos, Daniel Loivos dos
Language:
Inglés
Repository:
73
Subject:
Marketing plan
/
Professional hair market
/
Marketing-mix
/
Men's grooming
/
Plano de marketing
/
Estratégias de marketing
/
Marketing mix
/
Análise de mercado
/
Marca comercial
/
Trabalho de projeto
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
The impact of facial expressions in consumer purchase decision
Author:
Mendes, Gonçalo Ramos Braz Mergulhão
Language:
Inglés
Repository:
73
Subject:
Facial expressions
/
Emotions
/
Incongruency
/
Consumer neuroscience
/
Purchase intention
/
Eye-tracking
/
Consumer decisions
/
PLS-SEM
/
Expressão facial
/
Emoção
/
Comportamento do consumidor
/
Tomada de decisão
/
Marketing
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M30
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
In-company project: an integrated communication plan to increase the usage of the e-floater sharing service in Lisbon
Author:
Hofrichter, Jannick
Language:
Inglés
Repository:
73
Subject:
Communication plan
/
B2C marketing
/
IMC
/
Shared mobility
/
Electric micro scooter
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M16
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
The influence of typical versus atypical ads on sharing intention
Author:
Matos, Sara Filipa Lourenço de
Language:
Portugués
Repository:
73
Subject:
Consumer Brand Engagement
/
Advertising campaigns
/
Typicality
/
Celebrities
/
Sharing intention
/
Consumer neuroscience
/
Gestão de marketing
/
Publicidade
/
Serviços
/
Comportamento do consumidor
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M30
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
The influencing factors of past memories, age, gender, nostalgia proneness and consumer’s affective state on nostalgic-themed ads effectiveness
Author:
Pinote, Ana de Noronha
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Consumer behaviour
/
Advertising
/
Nostalgia in advertisements
/
Comportamento do consumidor
/
Publicidade
/
Nostalgia em anúncios
/
Estratégias de marca
/
Memória
/
Saudade
/
Portugal
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
The role of advertising, influencers and celebrity endorsement on brand love: the youtuber´s effect
Author:
Raposo, David André Galrão
Language:
Inglés
Repository:
73
Subject:
Brand love
/
Brand engagement
/
Digital marketing
/
Social media marketing
/
Youtube
/
Advertising
/
Influencers
/
Celebrity endorsement
/
Envolvimento com a marca
/
Marketing digital
/
Marketing em social media
/
Publicidade
/
Influenciadores
/
Endosso de celebridades
/
Estratégias de marketing
/
Rede social
/
Marca
/
Consumidor
/
Influência social
/
Psicologia positiva
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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