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73 (2)

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Fernando, João Tavares (1)
Guerreiro, Carolina Vasconcelos Marcelino Loia (1)

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Domínio/Área Científica::Ciências Sociais::Economia e Gestão (2)
Lealdade (2)
M Business administration and business economics - Marketing - Accounting - Personnel economics (2)
M31 (2)
Behavior loyalty (1)
Brand equity (1)
Brand loyalty (1)
Comportamento (1)
Consumidor (1)
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Subject: M31 Subject: Lealdade Year: 2020

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Title: What are the key drivers of customers loyalty in yogurts' category?: a case study of Pingo Doce
Author: Guerreiro, Carolina Vasconcelos Marcelino Loia
Language: Inglés
Repository: 73
Subject: Customer / Behavior loyalty / Pingo Doce / Consumidor / Comportamento / Lealdade / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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Title: The role of loyalty in private label consumer based brand equity
Author: Fernando, João Tavares
Language: Inglés
Repository: 73
Subject: Retail / Private labels / Brand equity / Brand loyalty / Retalho / Marcas brancas / Lealdade / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M30 / M31 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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