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73 (1)

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Costa, Inês Oliveira Milheiro da (1)

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Brand attitude (1)
Decisão de compra (1)
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Influencer marketing (1)
Instagram (1)
M Business administration and business economics - Marketing - Accounting - Personnel economics (1)
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Subject: M31 Subject: Instagram Subject: M37 Repository: 73 Year: 2019

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Title: The impact of influencer marketing on consumer purchase intentions and brand attitude: the instagrammers
Author: Costa, Inês Oliveira Milheiro da
Language: Inglés
Repository: 73
Subject: Influencer marketing / Instagram / Purchase decision / Brand attitude / Decisão de compra / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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