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Repository
73
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Author
Costa, Inês Oliveira Milheiro da
(1)
Serra, Jessica Maria
(1)
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Subject
Instagram
(2)
M Business administration and business economics - Marketing - Accounting - Personnel economics
(2)
M31
(2)
M37
(2)
Análise de dados
(1)
Brand attitude
(1)
Decisão de compra
(1)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
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Fashion
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Subject:
M31
Subject:
Instagram
Subject:
M37
Repository:
73
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Title:
The impact of influencer marketing on consumer purchase intentions and brand attitude: the instagrammers
Author:
Costa, Inês Oliveira Milheiro da
Language:
Inglés
Repository:
73
Subject:
Influencer marketing
/
Instagram
/
Purchase decision
/
Brand attitude
/
Decisão de compra
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Online marketing communication: netnography into different types of fashion brands
Author:
Serra, Jessica Maria
Language:
Inglés
Repository:
73
Subject:
Moda
/
Rede social
/
Marketing eletrónico
/
Análise de dados
/
Internet
/
Fashion
/
Online communication
/
Instagram
/
Netnography
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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