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Repository
73
(2)
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Author
Godinho, Catarina Maria Jorge
(1)
Guerreiro, Carolina Vasconcelos Marcelino Loia
(1)
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Subject
Comportamento
(2)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(2)
M Business administration and business economics - Marketing - Accounting - Personnel economics
(2)
M31
(2)
Behavior loyalty
(1)
Buying behavioral intention
(1)
Consumidor
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Customer
(1)
Gestão
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Green marketing
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2019
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2018
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Subject:
M31
Subject:
Comportamento do consumidor
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Title:
What are the key drivers of customers loyalty in yogurts' category?: a case study of Pingo Doce
Author:
Guerreiro, Carolina Vasconcelos Marcelino Loia
Language:
Inglés
Repository:
73
Subject:
Customer
/
Behavior loyalty
/
Pingo Doce
/
Consumidor
/
Comportamento
/
Lealdade
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Portuguese millennials and green buying behavioral intentions: application of the theory of planned behavior
Author:
Godinho, Catarina Maria Jorge
Language:
Inglés
Repository:
73
Subject:
Green marketing
/
Millennials
/
Theory of planned behavior
/
Motivation
/
Buying behavioral intention
/
Marketing ambiental
/
Comportamento
/
Gestão
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M30
/
M31
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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