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Repository
73
(2)
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Author
Hebler, Laura Andreea
(1)
Mendes, Cedric Alain Jesus
(1)
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Subject
Attitudes
(2)
M Business administration and business economics - Marketing - Accounting - Personnel economics
(2)
M31
(2)
M37
(2)
Marketing
(2)
Advertisement including disability
(1)
Atitude
(1)
Atitudes
(1)
Comportamento do consumidor
(1)
Compra
(1)
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2017
(2)
2018
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2021
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Tesis
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Subject:
M31
Subject:
Attitudes
Language:
Portugués
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Title:
Determinantes da seleção de celebridades desportivas para "endorsement"
Author:
Mendes, Cedric Alain Jesus
Language:
Portugués
Repository:
73
Subject:
Marketing
/
Marca
/
Estratégias de comunicação
/
Prática desportiva
/
Atitude
/
Hábito de compra
/
Endorsement
/
Sports celebrities
/
Attitudes
/
Purchase intentions
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
A análise da influência da publicidade com portadores de deficiência na compra
Author:
Hebler, Laura Andreea
Language:
Portugués
Repository:
73
Subject:
Deficiência
/
Publicidade
/
Marketing
/
Comportamento do consumidor
/
Publicidade com portadores de deficiência
/
Compra
/
Atitudes
/
Disability
/
Advertisement including disability
/
Purchase
/
Attitudes
/
Domínio/Área Científica::Ciências Sociais
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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