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Repository
73
(26)
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Author
Andrade, Serenela Alves de
(1)
Cola, Maria Teresa Guiomar Espada Saião
(1)
Correia, Liliane Patrícia Lopes
(1)
Couto, Filipa Ribeiro do
(1)
Fernandes, Maria Madeira Martins
(1)
Fino, Fábia Patrícia Fidalgo
(1)
Gonçalinho, David José do Carmo Chalbert Cardeira
(1)
Hebler, Laura Andreea
(1)
Hofrichter, Jannick
(1)
Jesus, Sónia João Chagas
(1)
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Subject
M Business administration and business economics - Marketing - Accounting - Personnel economics
(26)
M31
(26)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(14)
Marketing
(14)
M37
(10)
Comportamento do consumidor
(8)
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
(8)
Estratégias de marketing
(7)
Trabalho de projeto
(6)
M30
(5)
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Year
2021
(26)
2019
(18)
2018
(16)
2017
(7)
2020
(6)
2016
(1)
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Document Type
Tesis
(26)
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Language
Inglés
(21)
Portugués
(5)
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Your search
Subject:
M31
Document Type:
Tesis
Year:
2021
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Year
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26
results
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Title:
How satisfied is a green consumer?: case study of The Bam and Boo
Author:
Fernandes, Maria Madeira Martins
Language:
Inglés
Repository:
73
Subject:
Satisfaction
/
Online reviews
/
Eco-friendly products
/
Toothbrushes
/
Satisfação
/
Comentários online
/
Produtos sustentáveis
/
Escova de dentes
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M20
/
M31
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
The role of naming sponsors in summer music festivals
Author:
Andrade, Serenela Alves de
Language:
Inglés
Repository:
73
Subject:
Branding
/
Markerting communications
/
Consumer behaviour
/
Summer music festivals
/
Comunicação
/
Marketing
/
Comportamento do consumidor
/
Festivais
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Marketing plan for Redken Brews launch
Author:
Santos, Daniel Loivos dos
Language:
Inglés
Repository:
73
Subject:
Marketing plan
/
Professional hair market
/
Marketing-mix
/
Men's grooming
/
Plano de marketing
/
Estratégias de marketing
/
Marketing mix
/
Análise de mercado
/
Marca comercial
/
Trabalho de projeto
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Effect of moment marketing and brand sponsorship in brand equity and customer engagement
Author:
Silva, Beatriz Helena Gil Santos da
Language:
Inglés
Repository:
73
Subject:
Brand equity
/
Moment marketing
/
Social media marketing
/
Consumer engagement
/
Brand sponsorship
/
Valor da marca
/
Marketing
/
Estratégias de marketing
/
Rede social
/
Consumidor
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M30
/
M31
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Exploring how tangible risks and animosity can affect the destination image and revisit intention of a tourist destination: a comparative study between Lisbon and Rio de Janeiro
Author:
Jesus, Sónia João Chagas
Language:
Inglés
Repository:
73
Subject:
Perceived risk
/
Animosity
/
Destination image
/
Intention to return
/
Perceção do risco
/
Imagem
/
Comportamento do consumidor
/
Turismo
/
Marketing
/
Lisboa - Portugal
/
Rio de Janeiro - Brasil
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
L83
/
M31
/
L Industrial organization
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
The impact of facial expressions in consumer purchase decision
Author:
Mendes, Gonçalo Ramos Braz Mergulhão
Language:
Inglés
Repository:
73
Subject:
Facial expressions
/
Emotions
/
Incongruency
/
Consumer neuroscience
/
Purchase intention
/
Eye-tracking
/
Consumer decisions
/
PLS-SEM
/
Expressão facial
/
Emoção
/
Comportamento do consumidor
/
Tomada de decisão
/
Marketing
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M30
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
The mediating role of entrepreneurship and new product development on customer satisfaction
Author:
Lopes, Susana Cristina Almeida
Language:
Inglés
Repository:
73
Subject:
Entrepreneurship
/
New product development
/
Innovativeness
/
Relational capital
/
Customer satisfaction
/
Empreendedorismo
/
Desenvolvimento de novos produtos
/
Orientação para a inovação
/
Capital relacional
/
Satisfação do cliente
/
Gestão de empresas
/
Marketing de produtos
/
Inovação
/
Avaliação do desempenho
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M30
/
M31
/
L21
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
/
L Industrial organization
Acceder
Title:
The impact of new retail trends in the context of convenience stores
Author:
Sousa, Raquel Patrícia Matos
Language:
Portugués
Repository:
73
Subject:
New trends in retail
/
Convenience store
/
Marketing
/
Estratégia empresarial
/
Venda a retalho
/
Lojas de conveniência
/
Satisfação do cliente
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M31
/
O3
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
/
O Economic development, innovation, technological change, and growth
Acceder
Title:
Virtual reality and artificial intelligence applied to consumer experience: a scenario-based approach
Author:
Fino, Fábia Patrícia Fidalgo
Language:
Inglés
Repository:
73
Subject:
Virtual reality
/
Artificial intelligence
/
Customer experience
/
Integrated marketing communications
/
Marketing
/
Estratégias de marketing
/
Realidade virtual
/
Inteligência artificial
/
Imagem de marca
/
Motivação do consumidor
/
Fidelidade à Marca
/
Processo de decisão
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M31
/
M30
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
How to improve customer retention and lifetime value on subscription-based models: in company project with "The Bam and Boo" toothbrush
Author:
Macias, Margarida Catalão Fontan
Language:
Inglés
Repository:
73
Subject:
Subscription
/
Customer relationship
/
Green products
/
Retention
/
Subscrições
/
Relacionamento com clientes
/
Produtos “Verdes”
/
Retenção
/
Marketing relacional
/
Estratégia organizacional
/
Comunicação
/
CRM Customer relationship management
/
Comportamento do consumidor
/
Fidelidade
/
Trabalho de projeto
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M130
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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