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Repository
73
(16)
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Author
Andrade, Serenela Alves de
(1)
Cola, Maria Teresa Guiomar Espada Saião
(1)
Fino, Fábia Patrícia Fidalgo
(1)
Gonçalinho, David José do Carmo Chalbert Cardeira
(1)
Hebler, Laura Andreea
(1)
Jesus, Sónia João Chagas
(1)
Matos, Sara Filipa Lourenço de
(1)
Mendes, Gonçalo Ramos Braz Mergulhão
(1)
Pedro, Filipa Sofia da Silva
(1)
Pinho, Cátia Sofia de
(1)
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Subject
M Business administration and business economics - Marketing - Accounting - Personnel economics
(16)
M31
(16)
Marketing
(10)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(8)
M37
(7)
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
(6)
Estratégias de marketing
(6)
Comportamento do consumidor
(5)
M30
(4)
Publicidade
(3)
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Year
2018
(16)
2021
(16)
2019
(9)
2017
(7)
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Document Type
Tesis
(16)
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Language
Inglés
(12)
Portugués
(4)
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Your search
Subject:
M31
Document Type:
Tesis
Year:
2018
Year:
2021
Repository:
73
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16
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Title:
The role of naming sponsors in summer music festivals
Author:
Andrade, Serenela Alves de
Language:
Inglés
Repository:
73
Subject:
Branding
/
Markerting communications
/
Consumer behaviour
/
Summer music festivals
/
Comunicação
/
Marketing
/
Comportamento do consumidor
/
Festivais
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Marketing plan for Redken Brews launch
Author:
Santos, Daniel Loivos dos
Language:
Inglés
Repository:
73
Subject:
Marketing plan
/
Professional hair market
/
Marketing-mix
/
Men's grooming
/
Plano de marketing
/
Estratégias de marketing
/
Marketing mix
/
Análise de mercado
/
Marca comercial
/
Trabalho de projeto
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Effect of moment marketing and brand sponsorship in brand equity and customer engagement
Author:
Silva, Beatriz Helena Gil Santos da
Language:
Inglés
Repository:
73
Subject:
Brand equity
/
Moment marketing
/
Social media marketing
/
Consumer engagement
/
Brand sponsorship
/
Valor da marca
/
Marketing
/
Estratégias de marketing
/
Rede social
/
Consumidor
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M30
/
M31
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Exploring how tangible risks and animosity can affect the destination image and revisit intention of a tourist destination: a comparative study between Lisbon and Rio de Janeiro
Author:
Jesus, Sónia João Chagas
Language:
Inglés
Repository:
73
Subject:
Perceived risk
/
Animosity
/
Destination image
/
Intention to return
/
Perceção do risco
/
Imagem
/
Comportamento do consumidor
/
Turismo
/
Marketing
/
Lisboa - Portugal
/
Rio de Janeiro - Brasil
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
L83
/
M31
/
L Industrial organization
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
The impact of facial expressions in consumer purchase decision
Author:
Mendes, Gonçalo Ramos Braz Mergulhão
Language:
Inglés
Repository:
73
Subject:
Facial expressions
/
Emotions
/
Incongruency
/
Consumer neuroscience
/
Purchase intention
/
Eye-tracking
/
Consumer decisions
/
PLS-SEM
/
Expressão facial
/
Emoção
/
Comportamento do consumidor
/
Tomada de decisão
/
Marketing
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M30
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
The impact of new retail trends in the context of convenience stores
Author:
Sousa, Raquel Patrícia Matos
Language:
Portugués
Repository:
73
Subject:
New trends in retail
/
Convenience store
/
Marketing
/
Estratégia empresarial
/
Venda a retalho
/
Lojas de conveniência
/
Satisfação do cliente
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M31
/
O3
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
/
O Economic development, innovation, technological change, and growth
Acceder
Title:
Virtual reality and artificial intelligence applied to consumer experience: a scenario-based approach
Author:
Fino, Fábia Patrícia Fidalgo
Language:
Inglés
Repository:
73
Subject:
Virtual reality
/
Artificial intelligence
/
Customer experience
/
Integrated marketing communications
/
Marketing
/
Estratégias de marketing
/
Realidade virtual
/
Inteligência artificial
/
Imagem de marca
/
Motivação do consumidor
/
Fidelidade à Marca
/
Processo de decisão
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M31
/
M30
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
The influence of typical versus atypical ads on sharing intention
Author:
Matos, Sara Filipa Lourenço de
Language:
Portugués
Repository:
73
Subject:
Consumer Brand Engagement
/
Advertising campaigns
/
Typicality
/
Celebrities
/
Sharing intention
/
Consumer neuroscience
/
Gestão de marketing
/
Publicidade
/
Serviços
/
Comportamento do consumidor
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M30
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
A digital marketing strategy in a fintech start-up: Advicefront
Author:
Santos, Rita Isabel Lança dos
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Integrated marketing communication
/
Start-up
/
Fintech
/
Plano de marketing
/
Marketing mix
/
Marketing digital
/
Estratégias de comunicação
/
Trabalho de projeto
/
Startup
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M13
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Caso pedagógico: Óbidos, Lourinhã e o "Place Marketing"
Author:
Pedro, Filipa Sofia da Silva
Language:
Portugués
Repository:
73
Subject:
Marketing estratégico
/
Desenvolvimento regional
/
Política regional comunitária
/
Marketing das cidades
/
Valor da marca
/
Turismo
/
Caso pedagógico
/
Lourinhã Lisboa
/
Óbidos Leiria
/
Place branding
/
Place marketing
/
Strategy
/
Product
/
Target
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
R580
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
/
R Urban, rural, regional, real estate, and transportation economics
Acceder
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