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Repository
73
(4)
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Author
Hebler, Laura Andreea
(1)
Matos, Sara Filipa Lourenço de
(1)
Pedro, Filipa Sofia da Silva
(1)
Sousa, Raquel Patrícia Matos
(1)
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Subject
M Business administration and business economics - Marketing - Accounting - Personnel economics
(4)
M31
(4)
Comportamento do consumidor
(2)
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
(2)
M37
(2)
Marketing
(2)
Publicidade
(2)
Advertisement including disability
(1)
Advertising campaigns
(1)
Atitudes
(1)
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Year
2018
(4)
2021
(4)
2017
(2)
2019
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Document Type
Tesis
(4)
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Portugués
(4)
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Subject:
M31
Document Type:
Tesis
Year:
2018
Year:
2021
Language:
Portugués
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Title:
The impact of new retail trends in the context of convenience stores
Author:
Sousa, Raquel Patrícia Matos
Language:
Portugués
Repository:
73
Subject:
New trends in retail
/
Convenience store
/
Marketing
/
Estratégia empresarial
/
Venda a retalho
/
Lojas de conveniência
/
Satisfação do cliente
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M31
/
O3
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
/
O Economic development, innovation, technological change, and growth
Acceder
Title:
The influence of typical versus atypical ads on sharing intention
Author:
Matos, Sara Filipa Lourenço de
Language:
Portugués
Repository:
73
Subject:
Consumer Brand Engagement
/
Advertising campaigns
/
Typicality
/
Celebrities
/
Sharing intention
/
Consumer neuroscience
/
Gestão de marketing
/
Publicidade
/
Serviços
/
Comportamento do consumidor
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M30
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Caso pedagógico: Óbidos, Lourinhã e o "Place Marketing"
Author:
Pedro, Filipa Sofia da Silva
Language:
Portugués
Repository:
73
Subject:
Marketing estratégico
/
Desenvolvimento regional
/
Política regional comunitária
/
Marketing das cidades
/
Valor da marca
/
Turismo
/
Caso pedagógico
/
Lourinhã Lisboa
/
Óbidos Leiria
/
Place branding
/
Place marketing
/
Strategy
/
Product
/
Target
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
R580
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
/
R Urban, rural, regional, real estate, and transportation economics
Acceder
Title:
A análise da influência da publicidade com portadores de deficiência na compra
Author:
Hebler, Laura Andreea
Language:
Portugués
Repository:
73
Subject:
Deficiência
/
Publicidade
/
Marketing
/
Comportamento do consumidor
/
Publicidade com portadores de deficiência
/
Compra
/
Atitudes
/
Disability
/
Advertisement including disability
/
Purchase
/
Attitudes
/
Domínio/Área Científica::Ciências Sociais
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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