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Repository
73
(12)
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Author
Andrade, Serenela Alves de
(1)
Cola, Maria Teresa Guiomar Espada Saião
(1)
Fino, Fábia Patrícia Fidalgo
(1)
Gonçalinho, David José do Carmo Chalbert Cardeira
(1)
Jesus, Sónia João Chagas
(1)
Mendes, Gonçalo Ramos Braz Mergulhão
(1)
Pinho, Cátia Sofia de
(1)
Santos, Daniel Loivos dos
(1)
Santos, Rita Isabel Lança dos
(1)
Serra, Jessica Maria
(1)
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Subject
M Business administration and business economics - Marketing - Accounting - Personnel economics
(12)
M31
(12)
Marketing
(8)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(7)
Estratégias de marketing
(6)
M37
(5)
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
(4)
Comportamento do consumidor
(3)
M30
(3)
Branding
(2)
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Year
2018
(12)
2021
(12)
2019
(7)
2017
(5)
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Document Type
Tesis
(12)
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Language
Inglés
(12)
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Your search
Subject:
M31
Document Type:
Tesis
Year:
2018
Year:
2021
Language:
Inglés
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Year
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1-10 from
12
results
(0.011 seconds)
Title:
The role of naming sponsors in summer music festivals
Author:
Andrade, Serenela Alves de
Language:
Inglés
Repository:
73
Subject:
Branding
/
Markerting communications
/
Consumer behaviour
/
Summer music festivals
/
Comunicação
/
Marketing
/
Comportamento do consumidor
/
Festivais
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Marketing plan for Redken Brews launch
Author:
Santos, Daniel Loivos dos
Language:
Inglés
Repository:
73
Subject:
Marketing plan
/
Professional hair market
/
Marketing-mix
/
Men's grooming
/
Plano de marketing
/
Estratégias de marketing
/
Marketing mix
/
Análise de mercado
/
Marca comercial
/
Trabalho de projeto
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Effect of moment marketing and brand sponsorship in brand equity and customer engagement
Author:
Silva, Beatriz Helena Gil Santos da
Language:
Inglés
Repository:
73
Subject:
Brand equity
/
Moment marketing
/
Social media marketing
/
Consumer engagement
/
Brand sponsorship
/
Valor da marca
/
Marketing
/
Estratégias de marketing
/
Rede social
/
Consumidor
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M30
/
M31
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Exploring how tangible risks and animosity can affect the destination image and revisit intention of a tourist destination: a comparative study between Lisbon and Rio de Janeiro
Author:
Jesus, Sónia João Chagas
Language:
Inglés
Repository:
73
Subject:
Perceived risk
/
Animosity
/
Destination image
/
Intention to return
/
Perceção do risco
/
Imagem
/
Comportamento do consumidor
/
Turismo
/
Marketing
/
Lisboa - Portugal
/
Rio de Janeiro - Brasil
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
L83
/
M31
/
L Industrial organization
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
The impact of facial expressions in consumer purchase decision
Author:
Mendes, Gonçalo Ramos Braz Mergulhão
Language:
Inglés
Repository:
73
Subject:
Facial expressions
/
Emotions
/
Incongruency
/
Consumer neuroscience
/
Purchase intention
/
Eye-tracking
/
Consumer decisions
/
PLS-SEM
/
Expressão facial
/
Emoção
/
Comportamento do consumidor
/
Tomada de decisão
/
Marketing
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M30
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Virtual reality and artificial intelligence applied to consumer experience: a scenario-based approach
Author:
Fino, Fábia Patrícia Fidalgo
Language:
Inglés
Repository:
73
Subject:
Virtual reality
/
Artificial intelligence
/
Customer experience
/
Integrated marketing communications
/
Marketing
/
Estratégias de marketing
/
Realidade virtual
/
Inteligência artificial
/
Imagem de marca
/
Motivação do consumidor
/
Fidelidade à Marca
/
Processo de decisão
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M31
/
M30
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
A digital marketing strategy in a fintech start-up: Advicefront
Author:
Santos, Rita Isabel Lança dos
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Integrated marketing communication
/
Start-up
/
Fintech
/
Plano de marketing
/
Marketing mix
/
Marketing digital
/
Estratégias de comunicação
/
Trabalho de projeto
/
Startup
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M13
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Raising your arms towards branding: how Narta found its place in a mature market
Author:
Gonçalinho, David José do Carmo Chalbert Cardeira
Language:
Inglés
Repository:
73
Subject:
Branding
/
Brand experience
/
Brand awareness
/
Brand communication
/
Comunicação
/
Estratégias de marketing
/
Publicidade
/
Marca comercial
/
Marketing de produtos
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
The internationalization project of Herdade do Vale da Rosa to Canada: the best portuguese grapes heading to the canadian market
Author:
Cola, Maria Teresa Guiomar Espada Saião
Language:
Inglés
Repository:
73
Subject:
Internationalization
/
Expansion
/
Strategy
/
Marketing
/
Internacionalização
/
Estratégia empresarial
/
Gestão do produto
/
Produto alimentar
/
Fruticultura
/
Domínio/Área Científica::Ciências Sociais
/
M16
/
M31
/
Q17
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
/
Q Agricultural and natural resource economics - Environmental and ecological economics
Acceder
Title:
Online marketing communication: netnography into different types of fashion brands
Author:
Serra, Jessica Maria
Language:
Inglés
Repository:
73
Subject:
Moda
/
Rede social
/
Marketing eletrónico
/
Análise de dados
/
Internet
/
Fashion
/
Online communication
/
Instagram
/
Netnography
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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