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Repository
73
(2)
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Author
Matos, Sara Filipa Lourenço de
(1)
Sousa, Raquel Patrícia Matos
(1)
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Subject
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
(2)
M Business administration and business economics - Marketing - Accounting - Personnel economics
(2)
M31
(2)
Advertising campaigns
(1)
Celebrities
(1)
Comportamento do consumidor
(1)
Consumer Brand Engagement
(1)
Consumer neuroscience
(1)
Convenience store
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Estratégia empresarial
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2018
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2019
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Subject:
M31
Language:
Portugués
Year:
2018
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2021
Year:
2019
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Title:
The impact of new retail trends in the context of convenience stores
Author:
Sousa, Raquel Patrícia Matos
Language:
Portugués
Repository:
73
Subject:
New trends in retail
/
Convenience store
/
Marketing
/
Estratégia empresarial
/
Venda a retalho
/
Lojas de conveniência
/
Satisfação do cliente
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M31
/
O3
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
/
O Economic development, innovation, technological change, and growth
Acceder
Title:
The influence of typical versus atypical ads on sharing intention
Author:
Matos, Sara Filipa Lourenço de
Language:
Portugués
Repository:
73
Subject:
Consumer Brand Engagement
/
Advertising campaigns
/
Typicality
/
Celebrities
/
Sharing intention
/
Consumer neuroscience
/
Gestão de marketing
/
Publicidade
/
Serviços
/
Comportamento do consumidor
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M30
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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