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Repository
73
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Author
Pinto, Luísa Maria dos Santos Jorge Teixeira
(1)
Vasconcelos, Catarina Mafalda Barreiro Pestana de
(1)
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M Business administration and business economics - Marketing - Accounting - Personnel economics
(2)
M300
(2)
Advertising
(1)
Brand fan pages
(1)
Comportamento do consumidor
(1)
Consumer engagement
(1)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(1)
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
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Subject:
M300
Year:
2020
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Title:
Exploring the role of Portuguese brands' actions on social media on consumer engagement
Author:
Pinto, Luísa Maria dos Santos Jorge Teixeira
Language:
Portugués
Repository:
73
Subject:
Firm-generated content
/
Consumer engagement
/
Social media
/
Brand fan pages
/
Estratégias de marketing
/
Comportamento do consumidor
/
Marketing eletrónico
/
Rede social
/
Marca
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M300
/
M310
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Fake news vs. healthy diet
Author:
Vasconcelos, Catarina Mafalda Barreiro Pestana de
Language:
Inglés
Repository:
73
Subject:
Advertising
/
Marketing
/
International transfer of knowledge and sponsorship
/
Publicidade
/
Transferência internacional de conhecimento
/
Patrocínio
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M300
/
O330
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
/
O Economic development, innovation, technological change, and growth
Acceder
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