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Title: Exploring the role of Portuguese brands' actions on social media on consumer engagementLanguage: PortuguésRepository: 73Subject: Firm-generated content / Consumer engagement / Social media / Brand fan pages / Estratégias de marketing / Comportamento do consumidor / Marketing eletrónico / Rede social / Marca / Portugal / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M300 / M310 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: The electronic word-of-mouth in rural tourism: the case of schist villagesLanguage: InglésRepository: 73Subject: Rural tourism / Schist villages / Online reviews / Polarity / Turismo / Turismo rural / Internet / Satisfação do cliente / Classificação / Marketing turístico / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M300 / Z32 / M Business administration and business economics - Marketing - Accounting - Personnel economics / Z Other special topics
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Title: O impacto do marketing sensorial na experiência de "test drive"Author: Vaz, Daniela CruzLanguage: PortuguésRepository: 73Subject: Marketing / Olfacto / Comportamento do consumidor / Automóvel / Multisensory marketing / Sensory congruence / Sense of smell / High involvement purchase / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M300 / M310 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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