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73
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Rodrigues, Tomás Marques da Costa Góis
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Atenção
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Subject:
M30
Subject:
M31
Subject:
Atenção
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Title:
The role of attention and emotional responses on online retargeting campaigns
Author:
Rodrigues, Tomás Marques da Costa Góis
Language:
Inglés
Repository:
73
Subject:
Attention
/
Emotions
/
Retargeting
/
Intention to Purchase
/
Intention to Revisit
/
Intention to Recommend
/
PLS-SEM
/
Gestão de marketing
/
Comunicação
/
Página web
/
Atenção
/
Emoção
/
Preferência do consumidor
/
Hábito de compra
/
M30
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
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