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Repository
73
(3)
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Author
Amorim, Inês Dias da Silva Pessoa de
(1)
Mendes, Gonçalo Ramos Braz Mergulhão
(1)
Rodrigues, Tomás Marques da Costa Góis
(1)
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Subject
Emotions
(3)
Emoção
(3)
M Business administration and business economics - Marketing - Accounting - Personnel economics
(3)
M30
(3)
M31
(3)
Comportamento do consumidor
(2)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(2)
M37
(2)
Marketing
(2)
PLS-SEM
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2018
(3)
2019
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2021
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Subject:
M30
Subject:
Emotions
Language:
Inglés
Year:
2019
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Title:
The impact of facial expressions in consumer purchase decision
Author:
Mendes, Gonçalo Ramos Braz Mergulhão
Language:
Inglés
Repository:
73
Subject:
Facial expressions
/
Emotions
/
Incongruency
/
Consumer neuroscience
/
Purchase intention
/
Eye-tracking
/
Consumer decisions
/
PLS-SEM
/
Expressão facial
/
Emoção
/
Comportamento do consumidor
/
Tomada de decisão
/
Marketing
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M30
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
The role of attention and emotional responses on online retargeting campaigns
Author:
Rodrigues, Tomás Marques da Costa Góis
Language:
Inglés
Repository:
73
Subject:
Attention
/
Emotions
/
Retargeting
/
Intention to Purchase
/
Intention to Revisit
/
Intention to Recommend
/
PLS-SEM
/
Gestão de marketing
/
Comunicação
/
Página web
/
Atenção
/
Emoção
/
Preferência do consumidor
/
Hábito de compra
/
M30
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Experiencing ar in retail: the influence of moment marketing and avatars on consumer behaviour
Author:
Amorim, Inês Dias da Silva Pessoa de
Language:
Inglés
Repository:
73
Subject:
Augmented reality
/
Moment marketing
/
Social Presence
/
Avatar
/
Emotions
/
Retail
/
Technology
/
Marketing
/
Novas tecnologias
/
Realidade virtual
/
Venda a retalho
/
Comportamento do consumidor
/
Emoção
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M30
/
M31
/
L81
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
/
L Industrial organization
Acceder
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