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Title: On the road to the world’s most powerful eSports brand: a case study of ESL gamingAuthor: Kirchfeld, Carolin KatharinaLanguage: InglésRepository: 73Subject: eSports / Relationship marketing / Customer engagement / Customer retention / Marketing relacional / Compromisso com o cliente / Retenção do cliente / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / M21 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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