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Subject:
M21
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2020
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Title:
On the road to the world’s most powerful eSports brand: a case study of ESL gaming
Author:
Kirchfeld, Carolin Katharina
Language:
Inglés
Repository:
73
Subject:
eSports
/
Relationship marketing
/
Customer engagement
/
Customer retention
/
Marketing relacional
/
Compromisso com o cliente
/
Retenção do cliente
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M310
/
M21
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
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