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Title: We care for more than hair: Salon Emotion as the key for L'Oréal Professionnel to maintain its leadershipLanguage: InglésRepository: 73Subject: Experience / Transformation / Modernization / Retail industry / Beauty salons / Gestão de empresas / Marketing / Indústria cosmética / Comportamento do consumidor / Inovação estratégica / Estudo de casos / Trabalho de projeto / Portugal / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M21 / M23 / L84 / M Business administration and business economics - Marketing - Accounting - Personnel economics / L Industrial organization
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Title: On the road to the world’s most powerful eSports brand: a case study of ESL gamingAuthor: Kirchfeld, Carolin KatharinaLanguage: InglésRepository: 73Subject: eSports / Relationship marketing / Customer engagement / Customer retention / Marketing relacional / Compromisso com o cliente / Retenção do cliente / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / M21 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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