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73
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Rondão, Pedro Miguel Lopes
(1)
Tognoli, Andrea
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Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(2)
M Business administration and business economics - Marketing - Accounting - Personnel economics
(2)
M15
(2)
M31
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Marketing
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Approachability
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Brand equity
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2019
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Subject:
M15
Subject:
Marketing
Year:
2020
Document Type:
Tesis
Repository:
73
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Title:
CEO sociability: path towards brand equity and brand relationship
Author:
Rondão, Pedro Miguel Lopes
Language:
Inglés
Repository:
73
Subject:
Sociability
/
Brand equity
/
Chief executive officers
/
Marketing
/
Brand relationship
/
Credibility
/
Approachability
/
Sociabilidade
/
Diretores executivos
/
Relação de marca
/
Credibilidade
/
Proximidade
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M15
/
M31
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Lead generation and communication strategies for Targomo GMBH
Author:
Tognoli, Andrea
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Personas
/
High tech
/
Communication
/
Sales
/
Lead generation
/
Estratégias de comunicação
/
Vendas
/
Startup
/
Tecnologia de ponta
/
Cliente
/
Trabalho de projeto
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M15
/
M31
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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