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Repository
73
(4)
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Author
Castilho, Rodrigo Vieira
(1)
Rosa, Hugo Alexandre Gomes
(1)
Santos, Rita Isabel Lança dos
(1)
Silva, Margarida do Vale Cardoso Vidal da
(1)
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Subject
M Business administration and business economics - Marketing - Accounting - Personnel economics
(4)
M13
(4)
M31
(4)
Trabalho de projeto
(4)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(2)
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
(2)
Marketing
(2)
Marketing digital
(2)
Startup
(2)
Análise técnica
(1)
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2019
(4)
2018
(3)
2021
(1)
2022
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Tesis
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Inglés
(3)
Portugués
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Subject:
M13
Subject:
M31
Document Type:
Tesis
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Title:
Digital marketing performance measurement: how good marketing performance measurement practices can increase firm's performance
Author:
Castilho, Rodrigo Vieira
Language:
Inglés
Repository:
73
Subject:
Digital marketing
/
Marketing metrics
/
Marketing performance measurement
/
ROI marketing
/
Marketing digital
/
Performance
/
Medição
/
Empresa
/
Estratégia empresarial
/
Análise técnica
/
Trabalho de projeto
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
L25
/
M13
/
M31
/
L Industrial organization
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
A digital marketing strategy in a fintech start-up: Advicefront
Author:
Santos, Rita Isabel Lança dos
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Integrated marketing communication
/
Start-up
/
Fintech
/
Plano de marketing
/
Marketing mix
/
Marketing digital
/
Estratégias de comunicação
/
Trabalho de projeto
/
Startup
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M13
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Plano de negócio Wine Experience
Author:
Rosa, Hugo Alexandre Gomes
Language:
Portugués
Repository:
73
Subject:
Gestão de empresas
/
Plano de negócio
/
Turismo
/
Vinho
/
Inovação
/
Trabalho de projeto
/
Portugal
/
Co-creation
/
Inovation
/
Tourism
/
Wine
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M13
/
M31
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Snackwill: lauching a new brand of healthy snacks in the market
Author:
Silva, Margarida do Vale Cardoso Vidal da
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Brand identity
/
Brand concept
/
Startups
/
Identidade de marca
/
Imagem de marca
/
Indústria alimentar
/
Trabalho de projeto
/
Startup
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M13
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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