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Repository
73
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Author
Bandeira, Patrícia Alexandra Santos
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Subject
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
(1)
Estudo de casos
(1)
Fast-fashion
(1)
Fidelidade à Marca
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Gestão da marca
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H&M
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M Business administration and business economics - Marketing - Accounting - Personnel economics
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M10
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M310
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Marketing
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2019
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Subject:
M10
Subject:
Valor en riesgo
Year:
2020
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Title:
Fatores de valor na perspetiva dos clientes da ZARA e da H&M
Author:
Bandeira, Patrícia Alexandra Santos
Language:
Portugués
Repository:
73
Subject:
Valor
/
Perceção de valor
/
Recomendação
/
Fast-fashion
/
ZARA
/
H&M
/
Value
/
Perception of value
/
Recommendation
/
Gestão da marca
/
Valor da marca
/
Satisfação do cliente
/
Fidelidade à Marca
/
Marketing
/
Estudo de casos
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M10
/
M310
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
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