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73 (3)

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Author

Hrynevych, Viktoriya (1)
Tavares, Carlota Maria de Matos Taquenho Galiano (1)
Trindade, Gonçalo Filipe de Lemos (1)

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Música (3)
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais (2)
Festas (2)
Music festivals (2)
Bons Sons (1)
Brand equity (1)
Brand image (1)
Contemporary culture (1)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão (1)
Estratégias de comunicação (1)

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2018 (3)
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Tesis (3)

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Subject: Música masiva Year: 2019 Year: 2018 Repository: 73 Document Type: Tesis

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Title: The relation between the music festival brand equity and the intention to visit the host city: the cases of Eurovision & NOS Alive in Lisbon
Author: Tavares, Carlota Maria de Matos Taquenho Galiano
Language: Inglés
Repository: 73
Subject: Music festivals / Occasional vs permanent events / Brand equity / Travel motivations / Marketing / Festivais / Música / Valor da marca / Viagem / Estudo de casos / Trabalho de projeto / Lisboa - Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / Z320 / M Business administration and business economics - Marketing - Accounting - Personnel economics / Z Other special topics

Acceder
Title: The contemporary mediated festival: case study of Portuguese music festival "Bons Sons"
Author: Hrynevych, Viktoriya
Language: Inglés
Repository: 73
Subject: Contemporary culture / Music / Events / Mediated festival / Portuguese music festival / Bons Sons / Publics of culture / Festas / Música / Indústria cultural / Estratégias de comunicação / Sociologia da cultura / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais

Acceder
Title: Leveraging brands at music festivals: NOS Alive sponsorship
Author: Trindade, Gonçalo Filipe de Lemos
Language: Inglés
Repository: 73
Subject: Experience / Brand image / Event image / Music festivals / Sponsorship / Sponsor image and event sponsor-fit / Marketing estratégico / Música / Festas / Patrocínio / Imagem de marca / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais

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