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Repository
73
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Author
Hrynevych, Viktoriya
(1)
Trindade, Gonçalo Filipe de Lemos
(1)
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Subject
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
(2)
Festas
(2)
Música
(2)
Bons Sons
(1)
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2018
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Subject:
Música
Subject:
Festas
Repository:
73
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Title:
The contemporary mediated festival: case study of Portuguese music festival "Bons Sons"
Author:
Hrynevych, Viktoriya
Language:
Inglés
Repository:
73
Subject:
Contemporary culture
/
Music
/
Events
/
Mediated festival
/
Portuguese music festival
/
Bons Sons
/
Publics of culture
/
Festas
/
Música
/
Indústria cultural
/
Estratégias de comunicação
/
Sociologia da cultura
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
Acceder
Title:
Leveraging brands at music festivals: NOS Alive sponsorship
Author:
Trindade, Gonçalo Filipe de Lemos
Language:
Inglés
Repository:
73
Subject:
Experience
/
Brand image
/
Event image
/
Music festivals
/
Sponsorship
/
Sponsor image and event sponsor-fit
/
Marketing estratégico
/
Música
/
Festas
/
Patrocínio
/
Imagem de marca
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
Acceder
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