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Subject: Luxury brands Year: 2018

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Title: The impact of corporate social responsibility in the luxury industry
Author: Doignon, Margaux Guiot du
Language: Inglés
Repository: 73
Subject: Marketing / Indústria de produtos de luxo / Responsabilidade social das empresas / França / Mexico / CSR / Environmental marketing / Transparency / Corporate reputation / Sustainable fashion / Competitiveness / Luxury / Domínio/Área Científica::Ciências Sociais

Acceder
Title: Luxury fashion clothes and accessories: the role of envy on desire to purchase
Author: Costa, Adriana Carpinteiro de Oliveira e
Language: Inglés
Repository: 73
Subject: Social comparison / Luxury / Need for acceptance / Superiority / Self-improvement / Social undermining / Marketing / Indústria de produtos de luxo / Motivação do consumidor / Estatuto social / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais

Acceder
Title: Exploring the cross-cultural effect on consumer-brand relationship and engagement through social media platforms: the Kerastase example
Author: Nobre, Pedro Augusto Albano
Language: Inglés
Repository: 73
Subject: Relationship marketing / Engagement / Website stimulus / Cross culture / Luxury / Marketing / Marketing digital / Indústria cosmética / Imagem de marca / Estratégias de marketing / Diversidade cultural / Comportamento do consumidor / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: Aspectos sociales y culturales que influyen en las mujeres millennials a la hora de comprar artículos de lujo en la ciudad de Bogotá
Author: Castro Urrego, Leidy Milena
Language: Español
Repository: 40
Subject: Lujo estatutario / Democratización del lujo / Lujo emocional / Influencia social / Estilo de vida / Motivaciones / Cultural behavior / Consumer Rights / Cost and standard of living / Luxury / Conducta cultural / Comportamiento del consumidor / Costo y nivel de vida / Lujo

Acceder
Title: El lujo y la moda como signos identitarios en la prensa del Buenos Aires Virreinal (1801-1807) / Luxury and fashion as identity signs in the press of the Viceregal Buenos Aires (1801-1807)
Author: Maggio Ramírez, Matías
Language: Español
Repository: 30
Subject: Novedad / Moda / Lujo / Prensa tardocolonial / XIX / Buenos Aires / Novelty / Fashion / Luxury / Virreinal Press

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