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Subject:
Luxury brands
Subject:
Acessórios
Year:
2017
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Title:
Why do consumers buy luxury shoes, bags and watches? A link between the need for luxury acessories and one’s self-concept
Author:
Ribeiro, Cláudia Martins
Language:
Inglés
Repository:
73
Subject:
Marketing de produtos
/
Indústria de produtos de luxo
/
Comportamento do consumidor
/
Motivação do consumidor
/
Autoconceito
/
Luxury
/
Accessories
/
Motivations
/
Self-concept
/
Luxo
/
Acessórios
/
Motivações
/
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