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73 (4)
15 (2)

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Costa, Adriana Carpinteiro de Oliveira e (1)
Doignon, Margaux Guiot du (1)
González Londoño, Yessica (1)
Maya Ochoa, Cecilia (1)
Nobre, Pedro Augusto Albano (1)
Paiva, Maria Leonor Nogueira de (1)
Uribe Saldarriaga, Carlos Mario (1)
Zuluaga Carmona, Mauricio (1)

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Marketing (6)
Luxury (5)
Indústria de produtos de luxo (3)
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais (2)
Activos intangibles (1)
Administración de empresas y economía de la empresa (1)
Asset Pricing (1)
Attributes and benefits of products. (1)
CSR (1)
Clasificación JEL (1)

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2019 (2)
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Subject: Luxury brands Subject: Marketing

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1-6 from 6 results (0.011 seconds)

Title: Enfoque de opciones reales para la valoración financiera de marcas / Real Options Approach to Financial Valuation of Brands
Author: González Londoño, Yessica / Zuluaga Carmona, Mauricio / Maya Ochoa, Cecilia
Language: Español
Repository: 15
Subject: General Financial Markets / Marketing and Advertising / Technological Change / Research and Development / Intellectual Property Rights / Asset Pricing / Marketing / Intangible assets / brands / financial valuation of intangibles / compound real options / Clasificación JEL / G1 / G12 / M31 / O34 / Economía financiera / Administración de empresas y economía de la empresa / Contabilidad / Mercados financieros en general / Desarrollo económico / cambio tecnológico y crecimiento / Derechos de la propiedad intelectual / Activos intangibles / marcas / valoración financiera de intangibles / valoración de activos financieros / opciones reales compuestas / marketing / JEL G1
Title: The impact of corporate social responsibility in the luxury industry
Author: Doignon, Margaux Guiot du
Language: Inglés
Repository: 73
Subject: Marketing / Indústria de produtos de luxo / Responsabilidade social das empresas / França / Mexico / CSR / Environmental marketing / Transparency / Corporate reputation / Sustainable fashion / Competitiveness / Luxury / Domínio/Área Científica::Ciências Sociais

Acceder
Title: A communication plan for a portuguese luxury multibrand: Stivali
Author: Paiva, Maria Leonor Nogueira de
Language: Inglés
Repository: 73
Subject: Luxury / Communications Plan / Marketing Communications / Stivali / Marketing / Indústria de produtos de luxo / Comunicação estratégica / Plano de marketing / Trabalho de projeto / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais

Acceder
Title: Luxury fashion clothes and accessories: the role of envy on desire to purchase
Author: Costa, Adriana Carpinteiro de Oliveira e
Language: Inglés
Repository: 73
Subject: Social comparison / Luxury / Need for acceptance / Superiority / Self-improvement / Social undermining / Marketing / Indústria de produtos de luxo / Motivação do consumidor / Estatuto social / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais

Acceder
Title: Exploring the cross-cultural effect on consumer-brand relationship and engagement through social media platforms: the Kerastase example
Author: Nobre, Pedro Augusto Albano
Language: Inglés
Repository: 73
Subject: Relationship marketing / Engagement / Website stimulus / Cross culture / Luxury / Marketing / Marketing digital / Indústria cosmética / Imagem de marca / Estratégias de marketing / Diversidade cultural / Comportamento do consumidor / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: Atributos característicos de las marcas de bienes de lujo
Author: Uribe Saldarriaga, Carlos Mario
Language: Español
Repository: 15
Subject: Marketing / Luxury / Products / Goods / Luxury Brands / Content analysis / Attributes and benefits of products. / Mercadeo / lujo / productos / bienes / marcas de lujo / análisis de contenido / atributos y beneficios de los productos

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