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73 (3)

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Author

Lucas, Carolina Pires (1)
Nobre, Pedro Augusto Albano (1)
Pedro, Yael (1)

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Domínio/Área Científica::Ciências Sociais::Economia e Gestão (3)
Luxury (3)
Atmosfera de loja (1)
Comportamento do consumidor (1)
Cross culture (1)
Design process (1)
Diversidade cultural (1)
Engagement (1)
Estratégias de marketing (1)
Exploitation (1)

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2019 (3)
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Subject: Luxury brands Language: Inglés Year: 2020 Year: 2019

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1-3 from 3 results (0.035 seconds)

Title: Understanding luxury fashion products consumption in retail outlets: a perspective of Portuguese women
Author: Lucas, Carolina Pires
Language: Inglés
Repository: 73
Subject: Luxury / Fashion / Outlets / Motivations / Store atmosphere / Luxo / Moda / Motivações / Atmosfera de loja / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M10 / M30 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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Title: The role of exploration and exploitation in design for luxury fashion brands
Author: Pedro, Yael
Language: Inglés
Repository: 73
Subject: Exploration / Exploitation / Design process / Luxury / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / L670 / L10 / L Industrial organization

Acceder
Title: Exploring the cross-cultural effect on consumer-brand relationship and engagement through social media platforms: the Kerastase example
Author: Nobre, Pedro Augusto Albano
Language: Inglés
Repository: 73
Subject: Relationship marketing / Engagement / Website stimulus / Cross culture / Luxury / Marketing / Marketing digital / Indústria cosmética / Imagem de marca / Estratégias de marketing / Diversidade cultural / Comportamento do consumidor / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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