OPAC

Your search

Subject: Luxury Brands Document Type: Artículo

Sort by Score Title Year -

1-7 from 7 results (0.01 seconds)

Title: An empirical investigation of brand equity: drivers and their consequences
Author: Davcik, N.
Language: Inglés
Repository: 73
Subject: Food industry / Small to medium-sized enterprises / Brands / Value analysis / Marketing strategy

Acceder
Title: Brand Coolness
Author: Warren, C. / Batra, R. / Loureiro, S. M. C. / Bagozzi, R. P.
Language: Inglés
Repository: 73
Subject: Attitudes / Authenticity / Brands / Coolness / Niche / Scale development / Structural equation modeling / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: Assessing brand personality associations of top of mind wine brands
Author: Brochado, A. / Vinhas da Silva, R. / LaPlaca, P.
Language: Inglés
Repository: 73
Subject: Brand management / Brands / Survey research / Surveys / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: Análisis de la actividad en redes sociales de marcas del sector moda como herramienta de social commerce
Author: Sánchez Casado, Noelia / Giraldo Cardona, Claudia Marcela
Language: Español
Repository: 72
Subject: Marcas / Redes sociales / Social commerce / Marketing / Social network sites / Brands

Acceder
Title: Enhancers and tools to improve luxury customer experience: hotel managers’ perspective
Author: Veríssimo, M. / Loureiro, S. M. C.
Language: Inglés
Repository: 73
Subject: Experience / Customers / Managers / Luxury / Hotels

Acceder
Title: Atributos característicos de las marcas de bienes de lujo
Author: Uribe Saldarriaga, Carlos Mario
Language: Español
Repository: 15
Subject: Marketing / Luxury / Products / Goods / Luxury Brands / Content analysis / Attributes and benefits of products. / Mercadeo / lujo / productos / bienes / marcas de lujo / análisis de contenido / atributos y beneficios de los productos
Title: El lujo y la moda como signos identitarios en la prensa del Buenos Aires Virreinal (1801-1807) / Luxury and fashion as identity signs in the press of the Viceregal Buenos Aires (1801-1807)
Author: Maggio Ramírez, Matías
Language: Español
Repository: 30
Subject: Novedad / Moda / Lujo / Prensa tardocolonial / XIX / Buenos Aires / Novelty / Fashion / Luxury / Virreinal Press

Acceder

« Previous 1 Next »

Refine your Search

Repository

Author

Subject

Year

Document Type

Language

Your search