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Title: Understanding luxury fashion products consumption in retail outlets: a perspective of Portuguese womenAuthor: Lucas, Carolina PiresLanguage: InglésRepository: 73
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Title: The role of exploration and exploitation in design for luxury fashion brandsAuthor: Pedro, YaelLanguage: InglésRepository: 73
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Title: Why do consumers buy luxury shoes, bags and watches? A link between the need for luxury acessories and one’s self-conceptAuthor: Ribeiro, Cláudia MartinsLanguage: InglésRepository: 73
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Title: Chanel or Channel: the motivations behind the purchase of counterfeit luxury fashion goods and the post-purchase satisfaction with the sameAuthor: Delgado, Cláudia PereiraLanguage: InglésRepository: 73
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Title: Exploring the cross-cultural effect on consumer-brand relationship and engagement through social media platforms: the Kerastase exampleAuthor: Nobre, Pedro Augusto AlbanoLanguage: InglésRepository: 73Subject: Relationship marketing / Engagement / Website stimulus / Cross culture / Luxury / Marketing / Marketing digital / Indústria cosmética / Imagem de marca / Estratégias de marketing / Diversidade cultural / Comportamento do consumidor / Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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