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73 (4)

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Author

Lucas, Carolina Pires (1)
Nobre, Pedro Augusto Albano (1)
Paiva, Maria Leonor Nogueira de (1)
Pedro, Yael (1)

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Luxury (4)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão (3)
Marketing (2)
Atmosfera de loja (1)
Communications Plan (1)
Comportamento do consumidor (1)
Comunicação estratégica (1)
Cross culture (1)
Design process (1)
Diversidade cultural (1)

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2019 (4)
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Subject: Luxury Repository: 73 Language: Inglés Year: 2019

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1-4 from 4 results (0.011 seconds)

Title: Understanding luxury fashion products consumption in retail outlets: a perspective of Portuguese women
Author: Lucas, Carolina Pires
Language: Inglés
Repository: 73
Subject: Luxury / Fashion / Outlets / Motivations / Store atmosphere / Luxo / Moda / Motivações / Atmosfera de loja / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M10 / M30 / M Business administration and business economics - Marketing - Accounting - Personnel economics

Acceder
Title: A communication plan for a portuguese luxury multibrand: Stivali
Author: Paiva, Maria Leonor Nogueira de
Language: Inglés
Repository: 73
Subject: Luxury / Communications Plan / Marketing Communications / Stivali / Marketing / Indústria de produtos de luxo / Comunicação estratégica / Plano de marketing / Trabalho de projeto / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais

Acceder
Title: The role of exploration and exploitation in design for luxury fashion brands
Author: Pedro, Yael
Language: Inglés
Repository: 73
Subject: Exploration / Exploitation / Design process / Luxury / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / L670 / L10 / L Industrial organization

Acceder
Title: Exploring the cross-cultural effect on consumer-brand relationship and engagement through social media platforms: the Kerastase example
Author: Nobre, Pedro Augusto Albano
Language: Inglés
Repository: 73
Subject: Relationship marketing / Engagement / Website stimulus / Cross culture / Luxury / Marketing / Marketing digital / Indústria cosmética / Imagem de marca / Estratégias de marketing / Diversidade cultural / Comportamento do consumidor / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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