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Cardoso, M. G. M. S.
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Lindeza, A. C. A.
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Marques, S. H.
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Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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Subject:
Loyalty
Subject:
Satisfaction
Year:
2019
Year:
2017
Document Type:
Artículo
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Title:
Do loyalty cards enhance loyalty in the pharmaceutical sector?
Author:
Marques, S. H.
/
Cardoso, M. G. M. S.
/
Lindeza, A. C. A.
Language:
Inglés
Repository:
73
Subject:
Consumer behaviour
/
Loyalty
/
Loyalty programs
/
Relationship marketing
/
Satisfaction
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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