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Seabra, André Filipe Pacheco
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Subject:
Loyalty
Subject:
Satisfação
Year:
2012
Year:
2013
Repository:
73
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Title:
Relação dos programas de fidelização e a satisfação de clientes: o caso tmn
Author:
Seabra, André Filipe Pacheco
Language:
Portugués
Repository:
73
Subject:
Marketing relacional
/
Novo consumidor
/
Criação de valor
/
Satisfação
/
Retenção de clientes
/
Fidelidade
/
Programas de fidelização
/
Relationship marketing
/
New consumer
/
Value creation
/
Satisfaction
/
Customer retention
/
Loyalty
/
Loyalty programs
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