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73
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Alves, Ana Catarina Gouveia
(1)
Dias, Maria do Rosário de Sousa
(1)
Olaio, Sónia Lourenço
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Subject
Fidelização
(3)
Loyalty
(3)
Banca
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Subject:
Loyalty
Subject:
Fidelização
Year:
2012
Year:
2010
Language:
Portugués
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Title:
CRM: a importância da relação one-to-one em contexto de crise financeira
Author:
Olaio, Sónia Lourenço
Language:
Portugués
Repository:
73
Subject:
Marketing
/
Relacional
/
Relação
/
Fidelização
/
Crise
/
Financeira
/
Relationship
/
Loyalty
/
Financial
/
Crisis
Acceder
Title:
A imagem do sector bancário junto dos universitários: o caso do ISCTE
Author:
Alves, Ana Catarina Gouveia
Language:
Portugués
Repository:
73
Subject:
Imagem
/
Satisfação
/
Fidelização
/
Qualidade
/
Serviços
/
Banca
/
Image
/
Satisfaction
/
Loyalty
/
Service
/
Quality
/
Banking
Acceder
Title:
A fidelização de clientes no vestuário de moda
Author:
Dias, Maria do Rosário de Sousa
Language:
Portugués
Repository:
73
Subject:
Fidelização
/
Comportamento do consumidor
/
Marketing Relacional
/
Valor da marca
/
Loyalty
/
Consumer behaviour
/
Relationship marketing
/
Brand equity
Acceder
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