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Hallouin, Manon Marie Margaux (1)

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Subject: Loyalty Subject: Consumers

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Title: The impact of brand portfolio management on the identification process of sport consumers
Author: Hallouin, Manon Marie Margaux
Language: Inglés
Repository: 73
Subject: Marketing desportivo / Comportamento do consumidor / Identidade de marca / Gestão de carteiras / Globalização / Patrocínio / Consumers / Sport industry / Brand identity / Identification / Portfolio management / Globalisation / Sponsorship / Customer experience / Loyalty / Domínio/Área Científica::Ciências Sociais

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